Overview

HeadMaze is a new location-based entertainment brand and benefit company, transforming how public and private entities work together to shift culture, build value, and maximize social impact.

Our mission is to create a movement around mental exploration and mental health support while building a lucrative entertainment brand and IP that taps into humanity’s shared mythology around exploring consciousness.

We achieve this by building permanent monuments in the most iconic locations in the world, which host cutting-edge immersive experiences from leading artists and performers, centered on what goes on inside our heads.

In partnership with the City of Chicago, we have secured strategic placement at Navy Pier, its most visited destination.

We will use the monument and a groundbreaking marketing plan surrounding its “mysterious emergence” as a beacon to spark collaboration. We are working with Chicago, its cultural institutions, creative collectives, and mental health nonprofits on a transformative plan that will bring every community together to build an expansive mythology around our shared histories and philosophies through hundreds of events and activations in support of mental wellness.

It’s heady stuff (pun intended), but we have an intricate and easily executable plan ready to go. Please reach out to learn more.

Our Role: Lead producers/business team.

IYE has partnered with leading talent in the immersive, museum, and event space to realize this dream. Team members include:

The Pier Group, founders of the Generator and the lead creative behind Embrace, The Pier, The Ship, Space Whale, and HeadMaze.

David Mosena, 20+ year head of Chicago Museum of Science and Industry and former Chicago Mayor Chief of staff.

Dennis Bartels, 20+ year head of the SF Exploratorium and current president of Burning Man board.

IYE has secured immersive industry leading COOs, producers, showrunners, experience designers, storytellers, and technicians for stellar execution (Please reach out for more info).